White Pearl tells the tale of Clearday™, a start-up cosmetics company based in Singapore that successfully developed into a leading cosmetics brand in just under a year. Now seen as a world-renowned sensation, the company gets caught in high water when a working draft of their latest advert for skin cream leaks onto the internet. The video goes viral in the worst possible way and the company finds itself in the biggest global PR nightmare since Pepsi’s controversial Kendall Jenner ad.
As the YouTube views continue to climb day by day, outrage begins to plague social media while news outlets begin covering the story. Clearday™ can’t be seen as a racist corporation and they scramble to take the video down on all platforms before America wakes up to see their shameful faux pas. Will they manage to save their big reputation in time or will it be a dark day for Clearday™? White Pearl is a thought-provoking play that will spark debate on how far companies should go in their pre-screening process before they green light a project that could be damaging to the way their brand is perceived.
White Pearl is the first play by Anchuli Felicia King, a multidisciplinary artist based in New York who is of Thai-Australian descent. It is directed by Nana Dakin, who is best known for her work on Mary Jane at the New York Theater Workshop as Directing Fellow and for her work on Wild Goose Dreams at the Public Theatre in NYC.
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